DINGO is a conceptual restaurant brand inspired by contemporary Australian fine dining, with a focus on the culinary culture of Melbourne. The project contrasts the rawness of the Australian landscape with the sophistication of modern fine dining. The branding takes the elegance of a serif typeface and transforms it into a contemporary space by stretching and rearranging traditional design elements, balanced with the natural aesthetics of the outback and the minimal layouts common to fine dining. The orange accent references the distinctive colour of a dingo's fur and the earthy tones of the Australian bush. The menu extends this identity through considered layout and materiality, with subtle references to Indigenous Australian culture providing narrative depth.