PAUSE is my Master of Design Innovation and Technology final project examining social media addiction and its effects on modern behaviour. Conceived as an awareness movement, it encourages reflection on our relationship with notifications, online presence, and screen dependency. Rather than traditional graphic design alone, the project combines conceptual campaigning with research, physical installations, and printed material. The accompanying publication serves a dual purpose of documenting the theoretical foundations, including research into behavioural design and digital culture, while also recording the practical design process: experimentation, prototyping, and the construction of final outcomes. Together, the campaign and publication form both a research document and a cohesive design artefact reinforcing the PAUSE visual identity.