15/11/2025

PAUSE is a campaign exploring the addictive nature of social media through physical, interactive design, intending to prompt users to reconsider their relationship with screens. As part of the campaign, a series of interactive signs were developed using the symbol of a phone notification to recreate the experience of receiving a message in the non-virtual world. The primary outcome is a motorised mechanical sign that is presence-activated, causing the message to physically shift when a viewer approaches, mimicking the movement and attention-grabbing behaviour of a screen alert, reinforced by sound and lighting effects. A second outcome is a smaller illuminated notification sign that activates through motion detection, emitting a glow that recreates the recognisable visual cue of a phone screen lighting up.
ILLUMINATED SIGN.
MOTORISED SIGN.

15/11/2025

PAUSE is a campaign exploring the addictive nature of social media through physical, interactive design, intending to prompt users to reconsider their relationship with screens. As part of the campaign, a series of interactive signs were developed using the symbol of a phone notification to recreate the experience of receiving a message in the non-virtual world. The primary outcome is a motorised mechanical sign that is presence-activated, causing the message to physically shift when a viewer approaches, mimicking the movement and attention-grabbing behaviour of a screen alert, reinforced by sound and lighting effects. A second outcome is a smaller illuminated notification sign that activates through motion detection, emitting a glow that recreates the recognisable visual cue of a phone screen lighting up.
ILLUMINATED SIGN.
MOTORISED SIGN.